- CopyCat turns carrier documents into an editable, agency-branded proposal in about 90 seconds on average.
- The most advanced proposal editor in the category, and the easiest to use: click in like a Word doc, or ask the AI to make the edit. Revision history behind it.
- Every demo and onboarding session is led by a founder, and the founders stay your direct line: 5 to 15 minute email response, 1 to 6 hour average turnaround on feature requests.
- Simple, easy month-to-month: cancel anytime, no exit fees, new features included at one price. Outmarket terms are ambiguous: different agencies, different terms.
- Low friction by design. No feature bloat, no training program, no admin to configure. Producers are making proposals on day one.
- Outmarket has a lot of bells and whistles that, in our experience, about 90% of agencies don’t need. CopyCat focuses on the crucial P&C workflows: commercial and personal lines proposal generation, quote comparisons, renewal summaries, policy checking, and contract review.
- With Outmarket you get more. With CopyCat you do more with less.
Producers ask us how CopyCat compares to Outmarket. Both are AI platforms built for insurance brokers. Outmarket is the broad suite. CopyCat is the focused one: low friction, faster per proposal, molded to each agency's template and workflow, supported by the founders, and sold on terms you can explain in one sentence. Fewer features to learn means producers actually use it. Here is the side-by-side, with the things we can speak to on our own product and what Outmarket has told us or published about theirs.
“I love that I'm not locked into a contract.”
A CopyCat customer who came over from Outmarket
That line comes up a lot. Agencies that switch tell us the contract is the first thing they notice, and the proposal speed is the second.
The side-by-side
| Capability | CopyCat | Outmarket |
|---|---|---|
| Proposal editor: click in like a Word doc, or ask the AI to make the edit | Both, and it is the easiest to use in the category | Editor with AI assist, per Outmarket |
| Your exact template: brand, colors, and sections, built from proprietary data on what converts | ✓ | ✓ |
| Every demo and onboarding session led by a founder | ✓ | ✗ |
| Direct line to the founders for features and changes | ✓ | Customer success team |
| Built in person with brokers, around each agency's actual workflow | ✓ | Not published |
| Commercial, personal, employee benefits, and LTC/STC workflows | ✓ | See current product scope |
| Policy checking for E&O exposure and contract review, in the same product | ✓ | See current product scope |
| Time to first proposal for a new producer | Same day, no training program | Depends on how much of the suite you adopt |
| Contract terms | Simple and easy: month-to-month, cancel anytime, no exit fees | Ambiguous—different agencies, different terms. |
| Fully web-based; customer documents never train AI | ✓ | See current security terms |
| Support: average email response time | 5 to 15 minutes | Not published |
| Turnaround on a feature request or change | 1 to 6 hours on average | Not published |
| New features and hands-on help | Included at one price | Depends on the contract |
| Time per proposal | 90 seconds on average | Minutes |
About this page. Published by CopyCat. The CopyCat column is our own product as of September 19, 2026. The Outmarket column comes from Outmarket's website, what Outmarket has told us, and what agencies that switched have told us. Confirm current terms with Outmarket. Corrections: hello@runcopycat.com.
What the table actually means
Outmarket is a broad broker AI suite, and proposal generation is one module inside it. CopyCat is built around the proposal itself and the workflows that feed it. The proposal editor is where that shows most. It is the most advanced editor in the category and also the easiest to use: click into the proposal like a Word doc, fix a value, and type, or ask the AI to make the edit and it carries the change out end to end inside the document, with revision history behind it. The template is yours, pixel for pixel. Every demo and onboarding session is led by a founder, and the same people you meet on that call are the ones you email when you want something changed. There is no handoff to a support queue after the sale.
That workflow fit is deliberate. The initial CopyCat product was built in person with brokers, sitting beside them and watching how work actually moved from quote intake through review and client presentation. Both founders took the commercial broker exam to understand the full broker lifecycle. CopyCat molds around how an agency works instead of asking the agency to reorganize itself around the software.
More, or more with less
Outmarket has more bells and whistles. It is a broad suite, and if your agency wants one vendor for many jobs, that breadth is a real advantage. It also comes with a cost: every extra module is another screen to learn, another setting to configure, and another reason a busy producer goes back to the old way. CopyCat makes a different bet. It keeps the surface area small so there is almost no friction, and it focuses purely on the workflows that move the needle for a brokerage:
- Proposal generation, where CopyCat started and where it is strongest. The line we hear most often after a demo: “This is the best proposal generation app ever made.”
- Quote comparisons across competing carrier options, with every value cited to the source page.
- Renewal summaries that show what changed between the expiring policy and the new one.
- Multiple proposal types from the same account: full client reports, one-page comparisons, and market summaries.
- Policy checking that compares the bound policy against what was quoted, to assess E&O exposure before the client finds the gap.
- Contract review that reads a client's insurance requirements against their coverage.
Each of those is built the whole way through, molded to how the agency already works, and supported by the founders. Upload the carrier documents, get the proposal, edit it, send it. No feature bloat to wade through, no training program to schedule, no admin to babysit. With Outmarket you get more. With CopyCat you can do more with less.
The product you buy keeps getting better
CopyCat is not a proposal module that stands still after the contract is signed. The same platform now supports commercial lines, personal lines, employee benefits, and LTC/STC workflows. New features come directly from the problems customers bring us, and they are included at one price instead of being turned into a new module and a new bill. The terms are simple and easy: month-to-month, cancel anytime, no exit fees. Outmarket terms are ambiguous: different agencies, different terms. Check the current contract for details.
The operating promise matters just as much as the feature list. The average email response time is 5 to 15 minutes, and a feature request turns around in 1 to 6 hours on average. Your team gets a person, a resolution, and a product that is more capable a few months after purchase than it was on day one. That combination makes CopyCat the straightforward choice for a brokerage that wants software molded to how it already works.
CopyCat is fully web-based, requires nothing to install, and never uses customer documents to train AI. If an output does not look great, reach out and the team will work on it with you.
Try it on a real account
The fastest way to see the difference is to put your own renewal in front of CopyCat. Bring a recent account with the supplementals, carrier quotes, and the whole packet, and we'll run it live on the call. If it isn't obvious in the first five minutes, we'll tell you straight. And if Outmarket is the better fit for your agency, we'll tell you that too.
Related comparisons
See how CopyCat compares to Polly and Vertafore Proposal Builder, browse every published comparison, or read how theproposal software itself works.
CopyCat vs Outmarket FAQ
What is the difference between CopyCat and Outmarket?
Outmarket is a broad AI suite for insurance brokers with more bells and whistles. CopyCat focuses purely on the workflows that move the needle: quote comparisons, renewal summaries, multiple proposal types (client reports, one-page comparisons, market summaries), policy checking for E&O exposure, and contract review. Each comes with a document editor like Microsoft Word, an AI editing assistant, revision history, the brokerage's exact template, and founder-led onboarding. With Outmarket you get more. With CopyCat you do more with less.
How fast is CopyCat support?
The average email response time is 5 to 15 minutes. Feature requests turn around in 1 to 6 hours on average. Outmarket does not publish comparable figures.
Can I edit a CopyCat proposal after it is generated?
Yes, and it is the easiest part of the product. Click into the proposal like a Word doc, fix a value, and type, or ask the AI to make the edit and it carries the change out for you. Revision history sits behind both. The template stays exactly the brokerage's own brand, colors, and sections.
Does CopyCat require a long-term contract?
No. CopyCat is simple and easy: month-to-month, cancel anytime, no exit fees, and new features and hands-on help are included at one price. Outmarket terms are ambiguous: different agencies, different terms. Check the current contract for details.
Who onboards a new CopyCat agency?
The founders do. CopyCat was built in person with brokers, and both founders took the commercial broker exam. The same people who onboard an agency are the ones it emails to request features or changes.